The box office had its first big weekend of 2011 and appears to be back on track due to a plethora of new releases. Ew.com is reporting that the Adam Sandler comedy "Just Go With It" barely held on to the number one spot ahead of the the Justin Bieber concert film "Justin Bieber: Never Say Never". Both reportedly pulled in over 30 million dollars this weekend. The official numbers will be confirmed tomorrow but its safe to say Just Go With It had a very successful opening weekend. Adam Sandler continues to be a big box office draw even if this film opened short of his usual guaranteed 40 million dollar opening weekend. In third place, "Gnomeo and Juliet" used the dearth of recent children's films to open strong at over 25 million. The drop off came after that when the weekend's other new wide release, "The Eagle", failing to do much with just over 8 million. The film didn't cost much to make but that total still has to be disappointing for the historical epic. Rounding out the top five was last weekend's number one film, "The Roommate". "The Office" and "Hangover" star Ed Helms' new film "Cedar Rapids" also opened in very limited release.
Next weekend should be an interesting one with three new wide releases, "I Am Number Four", "Big Mommas: Like Father, Like Son", and "Unknown" opening. "Unknown" hopes to be as successful as Liam Neeson's surprise hit "Taken", marketing heavily on the Liam Neeson action factor. Both "Unknown" and "I Am Number Four" have marketed heavily and should fight with "Just Go With It" for next weekend's top spot. Its hard to believe that many people out there were craving a third Big Momma film and that will likely show in its box office totals next weekend. My projected top five for next weekend is "Just Go With It" followed by "I Am Number Four", "Unknown", "Never Say Never", and "Gnomeo and Juliet".
Check back Tuesday for the new DVD releases, and later in the week for reviews of "Machete", "Buried", and "Easy A".
-Maximus
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