Sunday, April 17, 2011

Box Office Recap-April 17th, 2011

I was a little off with my prediction again, but it's not my fault, its that of the movie going public. Last week I was way off predicting Your Highness would rule when it settled for a 6th place opening. This week I thought Ghostface would return to great success with Scream 4, but instead it was the animated film Rio that took the top spot with $40 million according to the AP. Scream 4 took a disappointing $19 million for second place. Expectations were much higher for the 4th film in the Scream franchise and it opened to less than Scream 2 and Scream 3, so it appears people weren't craving more Scream as much as the studio had hoped. Maybe this will keep Saw 8 from opening in 2020. The rest of the top 5 belonged to holdovers Hop, Soul Surfer, and Hanna. In limited release The Conspirator about the trial of a woman for harboring John Wilkes Booth, opened to very good numbers in limited release.
Next week we get three new wide releases that may have some very different affects on the box office. Opening next week are Madea's Big Happy Family, Water for Elephants, and the usual Earth day nature documentary entry, African Cats. Tyler Perry movies are notoriously hard to predict for the box office, as things like lack of marketing or lack of quality don't keep people away. Next week though I predict Rio holding on to the number one spot, followed by Big Happy Family,Water for Elephants, Scream 4, and Hop. Its hard to tell what Water for Elephants will do as it looks like an adult drama, but should bring the Twilight fans out in droves to see Edward......I mean Robert Pattinson. Check back later this week for a DVD breakdown and Diomedes' breakdown of the weeks new releases.

-Maximus

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