A decent amount of new wide releases all made different impacts on the box office this week. Starting at number one was the Johnny Depp animated film Rango. Rango made just under $40 million according to ew.com and studio estimates. The film cost a lot to make for an animated film so that number needs to hold in the coming weeks to make Rango a success. In the number two spot was The Adjustment Bureau starring Matt Damon and Emily Blunt. The film made just over $20 million in its opening weekend. It is the biggest opening for Matt Damon since the closer of The Bourne Trilogy. In third place was another wide release, Beastly. Beastly stars Vanessa Hudgens and made just over $10 million. Its marketing was aimed at a young female audience and it appears they followed through. In fourth and fifth place were holdovers Hall Pass and Gnomeo and Juliet respectively. Gnomeo and Juliet continues to add money to its impressive box office total. The other wide release, Take Me Home Tonight starring Topher Grace and Anna Faris, had the worse opening for a wide release since 2009's Bandslam per ew.com. Take Me Home Tonight only took home about $3.5 million for 11th place.
Next week continues the high amount of new wide releases. Next week opens Battle: Los Angeles, Red Riding Hood, and Mars Needs Moms. Its very difficult to anticipate the success of animated films but with Rango being aimed at a big older of an audience, I assume Mars Needs Moms takes the #1 spot. In #2 I believe Battle: Los Angeles will benefit from the heavy constant marketing, in #3 I predict Rango to holdover, followed by Red Riding Hood in the #4 spot, and The Adjustment Bureau at #5. Tune in later this week for Diomedes' breakdown of the new releases and my DVD/Blu Ray breakdown tomorrow.
-Maximus
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