Both new wide releases performed under expectations this week, so its hard to say that either were a huge hit. However Diary of a Wimpy Kid 2 cost so little to make as it has no big names and no special effects, that its 1st place finish (according to ew.com) with $22 million does make it a good sized hit. Projections were a little higher as they usually are for children's films, but $22 million is still respectable. Sucker Punch made around $19 million, which is not a very big chunk of its $75 million cost. It will be interesting to see how the film holds up in the coming weeks. The question that Sucker Punch begs is whether or not female driven action films can be successful. Zach Snyder has had great success with his visual style in his male driven action films, but the same numbers didn't show up to support Sucker Punch, so why is that? Is it because the reviews were so poor? Or possibly because people don't like the High School Musical girl? The reason for Sucker Punch's dismal opening is hard to tell, but it seems like its very hard to get people to the theaters for female driven action films not involving Lara Croft.
The rest of the top 5 were holdovers Limitless, The Lincoln Lawyer, and Rango respectively. Both Limitless and The Lincoln Lawyer held up well and look to end up being modest hits. Rango however is officially a smash hit, its the first film this year to make over $100 million and looks to stay strong in the coming weeks.
Next week is very difficult to predict but I'll give it a stab anyway. Opening are the Jake Gyllenhaal thriller Source Code, the horror film Insidious, and the Easter Bunny film Hop. I think Hop's heavy marketing and the fact young children haven't had a movie to see since Mars Needs Moms (which no one actually did go to see) will propel it to number one, followed by Source Code, Diary of a Wimpy Kid 2, Sucker Punch, and Limitless. I have personally only seen one preview for Insidious so I don't see it having enough to make the top five. Check back later for a review of Faster and a breakdown of this week's DVD releases.
-Maximus
No comments:
Post a Comment