Monday, March 14, 2011

Box Office Recap-March 14th, 2011

Well I couldn't have been more wrong about the box office predictions. I was pretty far off with my predictions, but that doesn't mean I'll stop trying. In first place this weekend was Battle: Los Angeles, the film grossed over $35 million according to ew.com. It beat the film I predicted to be #1, Mars Needs Moms, by about $30 million. Mars Needs Moms did virtually no box office and landed in 5th place, with about $6 million. The film cost $150 million to make, so it may end up being one of the bigger flops of the year. In second place and fourth place were holdovers Rango and The Adjustment Bureau, respectively. Rango is already a hit, and The Adjustment Bureau should end up making a profit as it cost much less to make. In third place was the other new wide release, Red Riding Hood. The film made over $14 million with an audience that was mainly young girls. $14 million represents a good opening for the film as it also did not cost much to make. In limited release Jane Eyre with Michael Fassbender and Mia Wasikowska made a good amount of money per screen, as did Kill the Irishman with Ray Stevenson.

Next week there are three new wide releases, the area 51 comedy Paul with the Shaun of the Dead guys and Seth Rogen, Limitless with Bradley Cooper and Robert DeNiro, and The Lincoln Lawyer with Matthew McConaughey. I'll take another stab at box office predictions and assume Battle: Los Angeles will repeat at number one, followed by Rango, Limitless, Paul, and Red Riding Hood. I haven't seen any marketing effort for the Lincoln Lawyer and I think that will hurt the films chances at the box office.

-Maximus

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