Sunday, July 10, 2011

Box Office Recap-July 10th, 2011

I was on the right track with last weeks predictions, as Transformers did maintain the number one spot. However the order of my 2-6 was a little off, but regardless of my incorrect guessing, the box office remained very strong this weekend. Transformers became the years biggest domestic success in only its second weekend, besting the domestic totals of Pirates of the Caribbean 4, Thor, X-men: First Class, and all the other big films to be released this year. Transformers 3 appears to be headed towards becoming the years second global billion dollar movie alongside Pirates 4. In second place, R-rated comedies remained strong with Horrible Bosses opening to a very impressive $28 million according to the AP. Behind Bridesmaids, The Hangover Part II, and Bad Teacher, this gives the summer alone four very successful R-rated comedies, and it appears we are headed towards a new comedy era. In third place was the other new wide release, Zookeeper starring Kevin James. The film took in a decent yet underwhelming $21 million. I assumed the total would be closer to Paul Blart's $31 million, but considering all the box office competition and the fact it should hold up well, $21 million does not mean failure. Cars 2 made another $15 million for 4th place, the film has dropped quite a bit for a Pixar film, but still has made a decent amount of money. However with the critical panning it has been getting versus Pixar's generally strongly reviewed films and the fast drop in ticket sales, we may not see a third Cars film. In fifth place was the aforementioned Bad Teacher, which has held up  well for such a poorly reviewed film. Larry Crowne made another $6 million for 6th place. I assumed the older audience who didn't show up for Larry Crowne due to Transformers crowded multiplexes last week would show up this week, however I was apparently wrong. Larry Crowne did not have to make very much money to break even, but even that may be difficult at this stage.

Next week.............comes the big fish. Will the boy wizard make more than Optimus Prime and Jack Sparrow? My assumption is the final Harry Potter installment will fight for a top ten all time box office spot. So in no uncertain terms my prediction for next week is Harry Potter 7.2 in an overwhelming first place, followed by Transformers, Zookeeper, Horrible Bosses, and Bad Teacher. Also we get a Winnie the Pooh film next week but I doubt that makes any impact on the box office at all.

-Maximus

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